 "For the Real Truth About Business on the Web" |
"For the Real Truth About Business on the Web" |
| May 14, 2002 | ISSN 1530-8863 | |
| Volume 17 | Editor: Jeanne M. Pritt | editor@profitzone.com | Issue 172 |
Looking for a past article? Browse our Features Archive! --- FEATURE ARTICLE --- "How to use the Power of the World's Easiest and Most Effective Headline Format to Turbo Charge Your Business"by Yanik Silver |
|
Did you notice the title for this article? Of course, it's a headline. That's right and it uses a shop-worn classic format which still continues to amaze me with its power. Just 2 simple words... "How To..." Stick with me on this, I know it sounds too easy. The simple, lowly "How to" headline is still tops in my book for simplicity and effectiveness. You really cannot go wrong with it. The 'how to' headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great! In fact, using the 'how to' formula is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person. Here are a couple of winning examples to get your juices flowing:
Check out the last winning headline on our list - "how to fix cars". I mean it really can't get any simpler than that, but it works...and it works big time! Now here are a few "how to..." headlines you can plug-in and use right away when brainstorming: "How to" Formulas
Even just adding the word "how" in front of a headline gives it an additional appeal. Compare these 2 examples:
Which one is more compelling? I think you'll agree #2 does the trick. And that one is a winning headline used over and over. Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the 'how to'
Or if you still want to change it up a little - just use "How you..." or "How I..." like these winning examples:
I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go. Now here's where you can find the other two best headline formats: Check them out at the two links below. Please go read them right now, and be sure to subscribe to Joe and Bob's ezines - they're both awesome! Click here for Bob Serling's best headline format: Click here for Joe Vitale's best headline format: To get even hot and powerful marketing advice from Yanik - just send a blank email to: instantletters@getresponse.com You'll start receiving the Surefire Marketing Secrets Ezine filled with all-new, 100% original marketing tips and strategies to skyrocket your sales! You can unsubscribe at anytime -- but you won't need to beacause of reader comments like these: "This is a great ezine. 93% of the others I receive are a waste of time and I barely read them. I read this with interest all the way through." - Bob Bly Author of more than 50 books including The Advertising Manager's Handbook, Business-To-Business Direct Marketing, and The Copywriter's Handbook http://www.bly.com Plus, you'll immediately get Yanik's special 3-part mini-course "7 Direct Mail Secrets Guaranteed to Create A Stampede of New Business". Copyright 2002 by Yanik Silver. All rights reserved
|
