"These Two Words Will
Increase Your Business"

I was having lunch with a friend one day when he told me I probably knew more people in the business world then anyone else he ever met.

"I do?" I asked, intrigued. "What makes you say that?"

"People know your name and love you," he went on, making me feel a little embarassed. "I know you are a giver and that trait obviously comes back to you."

I had to think about what he said. After a few days of reflection, it occured to me that what I do that may be different than what others in business do is one thing: I say two simple words. And I say them a lot.

Whenever someone does something nice for me, I thank them. It may sound trivial or obvious, but not enough people do it. Yet the pay-offs can be fantastic.

For example, every time I see a new review of my "Spiritual Marketing" book over at amazon, I dash off a quick email to the reviewer, thanking them for taking the time to share their thoughts. I never expect a reply. I do it because I want to pass love around the world, and to show my gratitude. The thing is, you never know what can happen from such a simple gesture.

One day I wrote a man who had reviewed my book. He wrote me back, thanking me, and offered to translate my book into Spanish. He also asked if he could publish my book and take only one dollar a book as payment.

I went one step further and offered him complete rights to the Hispanic market. I told him if he wanted to publish, promote, and distribute the e-version as well as the published version, he could do so for not one dollar a book, but for fifty percent of all proceeds. He immediately agreed.

Now note: All this came about because I took one minute to say "thank you" to a stranger!

What are you missing by forgetting to say thank you? I urge you to create a "chain of love" in the world by saying thank you more often. It's good for the soul, good for the world, and will be good for your business, as well.

The trick is in not giving TO get. If you say thank you and sit back and wait for a response, you've got too much attachment on that reply. You probably won't get it. Your "thank you" has to be genuine. It has to come from your heart.

I admit that if I continously help someone and continoulsy say thank you and they still don't EVER acknowledge me in return, I'll shut down---at least with that person. I haven't yet mastered unconditional love.

Until I do, I will continue to say "thank you." I believe it makes others feel good, which means they will feel good about me. And as anyone in sales knows, people only do business with people they know, like, and respect. Say thank you more often and you win their hearts---and maybe even their business.

ABOUT THE AUTHOR: Joe Vitale is recognized by many to be one of the greatest living copywriters. His latest project, the Hypnotic Writer's Swipe File is a collection of over 1,550 copywriting gems that took him years to compile. This is his personal swipe file that he uses to create world famous sales letters responsible for generating millions and millions of dollars of revenue.