How to Target the Right
Markets with Direct Mail
Did you know that you have a powerful sales and marketing tool right there on your desk?
It's a tool you can use for word processing, mail merge, database management, lead tracking, spreadsheet analysis, desktop publishing, and prospecting for new customers.
It's a tool you can use to conduct market research... reach into untapped markets... predict the viability of new products... and analyze your customers' characteristics and buying habits.
Or let's say you head up a sales team. You can use this same tool to assign territories and predict revenue from each of your sales regions.
The tool is your personal computer.
And through the power of the today's sophisticated computer software, you can turn your PC into a potent sales and marketing tool through Desktop Marketing!
If you've ever tried to conduct your own direct mail or telemarketing campaign - without the advantages of a desktop marketing database and analysis tools - you know it can be a daunting task.
Finding the right mailing or telemarketing list can be a trying ordeal. First, there's the cost. You wind up paying top dollar for the rights to use a list - even if it turns out to be not quite right. It may have names you don't need, and you're restricted to using the list within a very specific (and usually quite short) time frame.
Then there's the issue of quality. Lists may be old, sloppy, overused, non-personalized, or inadequate in their coverage.
Finally, after spending all that money and time, you're limited to using your list just once. Yes, most list rentals are restricted to onetime use!
What about list brokers? Sure, they can be helpful in finding good quality lists that meet your needs. But they balk at handling small orders - usually less than 5,000 names - and it often takes several days before you get your names. For the smaller business person trying to seize an immediate marketing opportunity, it becomes an opportunity lost.
Imagine... for less than the cost of a single list, you can purchase some of the finest desktop marketing software available today. Then using this technology, you can create mailing or telemarketing lists tailored to your exact needs. Database marketing suddenly becomes a cost-effective avenue for marketing products and services - even for the independent entrepreneur or small organization.
Desktop prospecting enables small and medium scale businesses to take control of their lists. With a desktop marketing program such as *D&B MarketPlace, loaded into your computer, you can "define" your lists using the criteria you deem important! D&B MarketPlace allows you to analyze and fine tune your mailing list before committing to purchasing the list. A real money saving feature!
*Chosen by American Demographics Magazine as one of the Best 100 Sources of Marketing Information.
Order D&B MarketPlace Here: Direct Mail Software Order Form
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