|
MarketPlace Pro Overview
It's a cardinal rule of marketing: the more you know about your current customers, the better equipped you are to find new ones. With MarketPlace Pro you can do just that.
MarketPlace Pro is a versatile, easy-to-use software suite that combines D&B MarketPlace, D&B MarketMatch (not available separately as stand-alone), and the How-to Guide for Desktop Marketers. The powerful integration of the Dun & Bradstreet marketing database with a match engine, analytical tools, and practical, easy-to-implement strategies enables you to increase your sales and marketing return on investment (R.O.I.) right from your desktop. The critical business-to-business marketing and sales tasks that you can perform from your desktop include:
Save time and money with MarketPlace Pro and the "circle of marketing"
How can you stop wasting time and money? Simple - by adopting "full circle" marketing. Full circle marketing means doing more than just pulling a list your "gut" tells you is right and expecting it to bring you great results. To be truly successful, you need to look carefully at where you've been successful in the past, focus your sales and marketing programs more on those areas, test variations of programs, prioritize leads, and apply what you've learned to improve your results next time. MarketPlace Pro gives you all the tools you need to accomplish these tasks.
Profiling customers and leads Have you ever looked at your very best customer and thought, If I only had 10 more customers just like this one, I'd be all set!"? Well, with MarketPlace Pro you will find those customers. To find these "best customer clones", look at your current best customers and determine what characteristics (like SIC codes, sizes, and locations) they have in common. Why? Because you'll find that your best prospects will have the same characteristics. With MarketPlace Pro you can:
D&B MarketMatch gives you the flexibility to match your customers and leads to the D&B database, right from your desktop. It's done with the latest neural net and "fuzzy logic" matching techniques which compare each data field in your file to the D&B database. Because data matching is an imperfect science, no service bureau will ever match 100% of your records. But, with D&B MarketMatch, you can get match rates equal to or exceeding the 50-75% matches you might get from an expensive service bureau. And, you won't have to wait weeks for the results. Prioritizing leads Is your sales team calling leads who'll never buy? Or, is your direct mail campaign going out to people who just aren't interested in your products? On the average, most sales teams spend over 50% of their time pursuing leads they shouldn't even see. Dead-end leads are the number one complaint heard by sales and marketing managers responsible for feeding leads to their sales force. It doesn't matter whether your leads come from tradeshows, ads, or rented lists, or if you sell face-to-face or via the phone. If you want your sales force to call the leads you give them, you have to give them leads who'll buy. Determine which leads are most liekly to buy by prioritizing them with MarketPlace Pro. Prioritizing leads by prequalifying them will increase your conversion rate across the board. You can ultimately increase your sales R.O.I. when you:
Prospecting for new leads One of the most important tasks you face as a desktop marketer is finding new leads for your sales reps. And, targeting the right audience (that is, using the right list) is far more important in the success of your sales or marketing campaign than the offer or the creative. So, that puts even more pressure on you to provide quality leads to your sales force. MarketPlace Pro gives you unequaled convenience and flexibility in generating leads. With MarketPlace Pro there is no waiting for your list broker to call you back, and you can:
Analyzing market potential Do you have the market information you need to make sound strategic decisions? With MarketPlace Pro, you can analyze your customer base and get the info you need to make better decisions. Once you know the characteristics of your target market, you can:
System requirements
Which Solution Best Fits Your Needs? D&B MarketPlace or MarketPlace Pro? Your're convinced of the benefits of profiling your current customers, prospecting for new ones, and prioritizing your leads for maximum revenue return in your marketing and sales programs. But, which of these two packages will give you the greatest return for your investment? Here's how you can decide... Order MarketPlace Pro Here: Direct Mail Software Order Form See also:
|
