D&B MarketPlace brings the power of sophisticated information-based marketing right to your desktop. This easy-to-use software tool gives you instant access to Dun & Bradstreet's marketing database of over 10 million U.S. business sites via CD-ROM.
Find new customers quickly and easily
By having highly detailed information to work with, you can target potential prospects more precisely - so you can sell more effectively. That's why D&B MarketPlace gives you a depth of business information you won't find anywhere else.
You get:
- Business name: select headquarters or franchises
- Precise industry classification: up to 8-digit SIC level selectability
- Location: state, 3-digit or 5-digit ZIPs, counties, or metros
- Size: annual sales and number of employees
- Type of ownership: public or private
- Years in business
You get phone numbers, mailing addresses, and key contact names. You have complete control over the selection criteria and list size. You can even preview your list and adjust selections before you pay. And you can mail to your list as often as you like - at no extra charge.
Test new campaigns at minimal cost
MarketPlace lets you:
- Create lists as small or large as you want.
- Test large lists with small random samples.
- Try new target markets by creating small lists with varying criteria.
- Create small candidate lists for research surveys or focus groups.
Analyze your market in minutes
MarketPlace can deliver fast answers to tough questions like:
- How big is my total market in each part of the country?
- Where's the best location for my new sales offices?
- Are my revenue projections for next quarter realistic?
- What other market niches are promising and how big are they?
- Are my sales territories balanced properly?
With a few clicks of the mouse, MarketPlace will let you perform sophisticated analysis by generating key statistics about your target market. So you'll avoid hours of costly and time-consuming research - and at the same time get information you need to make smarter decisions about your business.
Print reports and labels, or export data to your other programs
Once you've identified a list of prospects, MarketPlace creates reports, generates lists and mailing labels, provides USPS postal automation bar codes, and exports information to disk files and other programs like:
- MapInfo
- ACT!
- Excel
- and more
And if you work with a mail house, you'll be able to give them a disk with everything needed to launch a direct mail or telemarketing campaign.
User-friendly meter
MarketPlace lets you perform unlimited searched using flexible selection criteria and get samples and counts for unlimited use - all at no extra charge. You pay only for the names you actually use. When you're ready to replenish your meter, just call to purchase more credits. And, by ordering an annual subscription, you'll automatically get one year of updates (4 quarterly CD-ROMS) as well as any software upgrades.
How meter credits work:
For each record you use, you pay 10, 15, 20 or 35 cents, depending on the kind of information you need.
| To get: |
You spend per record: |
| Mailing Info |
1 credit (10 cents)* |
| Mailing info + phone # |
1.5 credits (15 cents)* |
| Full demographic info |
3.5 credits (35 cents)* |
*For an extra half credit (5 cents) per record, you can add employee range info.
For any analysis, of course, you pay absolutely nothing.
If you're a direct marketer or a sales manager - or if you're just looking for a better way to find new customers - D&B MarketPlace is for you.
MarketPlace is an indispensable tool for marketing professionals in almost any field including direct, database, sales, new business, or telemarketing. Even senior managers and business consultants should know how this new technology can create opportunities for business growth that were previously unimagined.
The ultimate in marketing productivity.
D&B MarketPlace helps you sell more effectively by targeting precisely the prospects who are most likely to buy your products or services. As a result, you maximize the power of your marketing dollars.
System requirements
- 2X CD-ROM drive minimum, 4X CD-ROM drive recommended
- Processor: 486/66 minimum, Pentium recommended
- Microsoft Windows 3.1, Windows 95, or Windows NT 4.0
- RAM: 8 MB minimum, 16 MB recommended
- Available hard disk space (before install): 10 MB minimum, 40 MB recommended
- Monitor display: VGA (640 X 480 @ 16 colors) minimum, SVGA (800 X 600 @ 256 colors) recommended
Which Solution Best Fits Your Needs?
D&B MarketPlace or MarketPlace Pro? You're convinced of the benefits of profiling your current customers, prospecting for new ones, and prioritizing your leads for maximum revenue return in your marketing and sales programs. But, which of these two packages will give you the greatest return for your investment? Here's how you can decide...
Order D&B MarketPlace Here: Direct Mail Software Order Form
See also:
