Search Engine Submission
Frequently Asked Questions

 

Your Web Page's Title

Your web page's Title is an important part of your organization's web page. The title is the first thing that is seen when a web page is loaded on both a customer's web browser or a Search Engine Spider. Search Engines examine your web page and decide on where your web page will be listed by focusing in on your web page's title. You are able to adjust your title by editing your html title tag. The title tag is located near the top of your html source and looks similiar to: <TITLE>My Organization's Web Page</TITLE> Because your title is so important in the search engine cataloging and ranking process, you need to make your title as descriptive as possible. There is a maximum of 70 characters allowed for your web page's title, so use them wisely! Search Engines suggest that you make your title tag look similiar to: <TITLE>My Organization Name - keyword 1, keyword 2, keyword 3, keyword 4, keyword 5, keyword 6</TITLE> Back to Top

 

Meta Tags - Key Words

Meta Tags also play an important role when a Web Search Engine looks at your page and prepares to catalog and rank it. Meta tags are located in the header of your web page's html source, and should look something like: <META name="keywords" content="keyword 1, keyword 2, keyword 3, keyword 4, keyword 5, keyword 6, keyword 7, keyword 8, keyword 9, keyword 10, keyword 11, keyword 12"> The keywords you use should be the phrases or words your customers would enter into a search engine query to find your goods or services. You should assume that 50% of your your customers are not quite sure what exactly they are looking for, so you need to be very detailed in your key words. Cover the spectrum as fully as possible to give your customers the best chance of finding you! The maximum limit of characters in your meta keywords tag is 1000, so be as detailed as possible! Back to Top

 

Meta Tags - Description

Your website's source HTML should also include a meta description tag. This meta tag resides in the header of your HTML source and looks similiar to the following: <META name="description" content="Visit MyOrganization for the best selection of computer equipment, software, and hardware. MyOrganization specializes in customer service and training for all computing needs"> The Meta Tag Description is simply wordage that most search engines also take into consideration when researching your site to include into their lists. Your Meta Tag Description should make the end-user want to visit your site. You are limited to around 25 words or 250 characters, but if used correctly it should prove sufficent. Back to Top

 

Your Web Page's Body

More and more pages today have a completely graphical interface, and with that comes certain problems. Many of the search engines go to body of your web page and catalog the text of your web site. Some search engines read the text to verify keywords found in your Meta tags and Title tags. A couple of the major engines do nothing but read the first megabyte of text on your page and catalog your page from what they find there. If your web page is completely graphical and has no text, a search engine can not catalog your web page's content. To achieve higher rankings in search engines, you should include, at least, 100 words of text on your web page containing the keywords that are also found in your meta tags. If you choose, you can turn the text on your webpage into the same color as your background to mask or hide the text, however you must not repeat the same words over and over. If you are unable to hide the text, then use it to market your page! Use it in quotations as customer comments or as a review from a magazine, if you've been written up. Be creative and get some text in that web page! Back to Top

 

How to Work With Frames

Framed web pages have become very popular in the past year or so, but, unfortunately ALL of the major search engines have reported problems in cataloging these pages. A framed page consists of at least one page existing on the same page as another. This layering of web pages confuses Search Engine spiders and thusly they are unable to catalog your web page. Search Engines suggest that you create a splash / welcome page for your web site. This welcome page is just a basic, non-framed, front page that has all the above meta, title, and text information and a graphic that proclaims "Click Here to Enter". You may also want to include special html tags that will move the user's web browser to your next page after a few seconds. If you choose to include these special tags, be sure to include a delay of at least 5 seconds before moving the user to the framed web pages. Back to Top