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Thursday, 18 Mar 2010
People don't care if the product you're selling is "new and improved" or "Version 6.3" or "has 20% more" of any ingredient. What do they care about? The answer to that can be expressed in a question -- "What's in it for me?"
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Jeanne Pritt
Editor
10500 Lower River Rd
Burlington
Kentucky
41005-8653
859-689-1639
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