Poor Richard's
E-mail Publishing

Your Complete Step-by-Step Guide to the Nuts and Bolts
of Creating Newsletters and Discussion Groups Via E-mail!

E-mail publishing is a powerful communications medium that anyone with Internet access can use. It's cheap, effective, and easy once you learn the tricks of the trade. It is also one of the most efficient ways to promote your products and services, and an excellent way to drive traffic back to your web site.

You'll find answers to such questions as:

• Why is email better than a web site for distributing information?

• Where do I find subscribers and how can I manage them?

• How can I effectively market my mailing list?

• How do I set up an HTML newsletter?

• How can I communicate via email without spamming?

Poor Richard's E-mail Publishing is filled with relevant advice, helpful resources, and personal stories from one of the Internet's most successful email publishers.

Price and ordering information

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