Getting Hits

The Definitive Guide to Promoting Your Web Site!

GETTING HITS explains in easy-to-understand language the underlying concepts behind the art of Website promotion. Just a few of the topics you'll learn include: using search engines with URLs; finding related Internet groups or lists; understanding the nuances of click throughs and ad rates; and distributing press releases to key Internet contacts.

With this book, you'll go beyond the conceptual and actually follow real-world tested promotional campaign strategies. Just a few of the things you'll learn, include:

• Posting your site to a search engine
• Understanding what links give the biggest hits
• Guerilla marketing through listservs and newsgroups
• Producing hits offline
• Enticing visitors to return to your site repeatedly

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