The Profit Zone Key to Putting Your Business Online


Web Style Guide

Web Style Guide

Basic Design Principles for Creating Web Sites


This essential guide for website designers offers clear, concise advice on creating well-designed and effective websites and pages. Focusing on the interface and graphic design principles that underlie the best website design, the book provides anyone involved with website design - in corporations, government, nonprofit organizations, and academic institutions - with expert guidance on issues ranging from planning and organizing goals to design strategies for a site to the elements of individual page design.

Shifting away from the emphasis of many authors on HyperText Markup Language (HTML) and glitzy, gimmicky graphics, Patrick J. Lynch and Sarah Horton discuss classic principles of design, how these principles apply to web design, and the issues and constraints of designing complex, multi-layered sites. They address the pratical concerns of bending and adapting HTML to the purposes of graphic page design.

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Putting Your Business Online
Putting Your
Business Online
Telling the Web You Exist
Telling the
Web You Exist
Reaching Your Target Audience
Reaching Your
Target Audience

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